Research by Scott Brinker documents over 8000 off the shelf products in the marketing technology landscape. That rapidly developing range of options is leaving senior management with more choice than they know what to do with. Often that means they start about reinventing the wheel with custom developments but is that the smart choice? Over […]
Your First Facebook Ad Checklist That first time can feel a little nerve-wracking as you click the publish button and wonder what you’ve just done. Before you do, here is the fail-safe process I’ve used for publishing hundreds of Facebook Ads. It’s based on years of trial and error that you won’t have to go […]
In the face of an unprecedented global response, social distancing and self-isolation what does that mean for your business?
‘I Agree’ This is single-handedly THE biggest lie on the internet. I mean, have you ever actually read the terms and conditions when you sign up for anything? No. I didn’t think so. I’ve recently been speaking at a lot of events where the topic of ‘big data’ has come up. It’s hot right now, but what […]
One big question that all self employed people and start up businesses face is what do I charge? You will have asked this question yourself. Price is relative. People will tell you to focus on value not price but I want you to go further than that. Much further. Let me ask, what’s the most […]
Buy now. Only 12 copies remain. Here’s a picture of me in my private jet surrounded by all the money. Buy now or suck at life. Enjoy as we explore the world of bullsh*t, blueprints and boobs that dominates the digital marketing world and I reveal why, if you choose, 2016 really can be different […]