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How to research your ideal client so you know exactly what they are looking for.
Who Should Have A Customer Profile?
Why Bother Creating A Customer Profile?
3 Topics
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Increasing your probability of success
Being clear and simple
Quicker popularity and growth
What Goes In A Customer Profile?
2 Topics
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Demographics
Psychographics
How Do I Create A Customer Profile For My Business?
Planning your customer journey to make sure you are in the right place at the right time
The customer journey
Writing website content that inspires people to contact you and become life long customers
Creating the Content
3 Topics
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Making A Sale – Your Thing
The Micro-Commitment – The Sample
Blog or Video – The Useful First Step
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