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The Masterplan
Setting the Foundations of Your Campaign
5 Topics
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Is Facebook the Right Platform For You?
Getting to the First Useful Step
Learning About Your Audience
What is the Thing You Are Promoting?
Avoiding the Pitfalls
Creating the Content
3 Topics
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Blog or Video – The Useful First Step
The Micro-Commitment – The Sample
Making A Sale – Your Thing
The Creative
3 Topics
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Text
Choosing Images
Video Ads
Setting Up The Campaign
5 Topics
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Before You Start
The Audience
The Placement
The Budget
The Results
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