Privacy Policy

Who I am…

This website ‘‘ is owned and operated by Aimee Holland a sole trader.  

What personal data is collected and why it is collected

Contact forms

Personal information you choose to send via contact forms or to email addresses listed on this site will be deemed to be an indication that you have an interest in the products or services available and therefore that we have a legitimate and lawful basis for storing that information to fully serve you in handling your enquiry.  At any point you can request to ‘be forgotten’ and all personal data that we are not required by law to keep will be removed from our systems.   


Where you have explicitly entered your personal information into a form for requesting a freebie by email you information will be stored on a London, UK based server via ActiveCampaign. We offer an unsubscribe link on all marketing related emails.


If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in to your course, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

For course users cookies also allow you to move through the lessons, remember which lessons etc you have viewed and completed and support other critical function of course delivery.  We store course progress, including completion status, quiz scores, assignments and/or essay submissions (if applicable for your course).  These are stored until you ask for your course access to be revoked under the right to be forgotten.

We also take great care to provide further information only when that falls under a legitimate interest to you, this includes in our marketing.  To aid that process we use cookies to identify user behaviour such as LearnDash Course Progress, Google Analytics, Facebook Re-targeting, Google Ads and site tracking through ActiveCampaign.  

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Personal information is shared only when there is a legal and operational basis to do so, such as creating an invoice through our accounts software, QuickBooks or providing an online payment service through software such as Stripe. If you are booking a call this data will be processed by Calendly and Microsoft 365 to enable you to receive an email with the call details.  We do not sell or share your data to third parties for any marketing purpose.

How long we retain your data

For users that purchase a course on this website, we collect course progress information so you can see which parts of a course you have already completed and also store the personal information provided in user profiles. All users can see, edit, or delete their own personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact information

If you would like to contact me about anything to do with your personal data and data protection including making a subject access request then please email

Changes to this Privacy Policy

I may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if I change my business in a way that affects personal data protection.

Any changes will be immediately posted on my site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of my site following the alterations. I recommend that you check this page regularly to keep up-to-date.

LAST UPDATED:  05/08/2020