
Marketing Technology: off the shelf or custom development?
Research by Scott Brinker documents over 8000 off the shelf products in the marketing technology landscape. That rapidly developing range of options is leaving senior
Hi, I’m Aimee, a marketing consultant who designs digital eco-systems so you can uncover radically new ways to grow.
If you’re ready to move beyond the quick and easy wins of digital marketing and into a world of sustainable, strategic growth then you’re in the right place. Gone are the days of testing a quick Facebook ad or playing around with keywords on the blog. You want more. And marketing never was about just the promotional tools anyway. It was always about the way in which you delivered a customer experience, created ‘WOW’ moments with your product and worked in a smart and sustainable way behind the scenes too.
Wise marketing decisions happen by understanding the true relationship between people and pixels, the psychology and technology.
Aimee
Let’s strip back your legacy choices of marketing technology, go back to your core purpose and goals and then redesigns your digital marketing systems ready for scale.
There’s often a symptom or frustration with the current set up you’ll be experiencing, hinting at the potential underneath. We start there and dig into the systems, processes, people and delivery you want for the future – that enables sustainable growth.
Then we build that framework together.
Research by Scott Brinker documents over 8000 off the shelf products in the marketing technology landscape. That rapidly developing range of options is leaving senior
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About the company: Babyem are an international training provider for babycare specialists. Established in 2012, founder Emma has previously been in corporate marketing. Understanding the